Soulfully Strategic Entrepreneurship

#15 - Successful Launches MUST HAVE ... ??

Creating a strategy to launch a new offer is a hotbed of conflicting, lengthy, and generic advice.
 
Launching something new in general can be one of the most vulnerable situations for an entrepreneur; you are quite literally putting yourself out in the world to be rejected!! Who, in their sane mind, would choose to do that?!
 
Well, I'm not sure I'd say most entrepreneurs are in their sane minds... KIDDING!! In today's episode, you'll learn:
That you get to decide what your launch looks like, no one else
The 2 requirements of a launch - yep ,that's it!
That everyone has a different launch strategy and a different launch energy
The importance of having an experimentation mindset
Sit back and tune in before your next offer launch to save yourself time, sanity, and inject more fun into your life!
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#14 -Perfectionism, Tigers, and a Regulated Nervous System - with Expert Masha Kay

Is your nervous system regulated? Or does it feel like you're running from a tiger all the time, tripping over all the things you need to get done to be "good enough"?
Technology has evolved, our capacity for growth may have evolved, and more and more people are living in alignment with their true selves...but our nervous systems are still primitive. Which means, our bodies are literally living in a state of survival every day.
But that doesn't mean we're stuck with dis-regulated nervous systems. 
This week, nervous system expert and breath work practitioner Masha Kay joins us to share the truth behind our bodies and why an email from a boss or complaint from a customer can send us reeling. 
In this episode, you'll discover:
The difference between a regulated and dis-regulated nervous system (and why you should care!)
The 3 states of the nervous system, according to polyvagal theory
How to regulate your system so it works for you
This episode is not just for entrepreneurs; regulating your nervous system is foundational to having a fulfilling and less stressed life for all humans. 
 
About our guest expert
Masha Kay is a nervous system and Breathwork coach who helps high-achievers learn to uplevel their lives and careers by breaking out of the endless and toxic cycle of perfectionism, overworking, chronic stress + burnout. This allows them to tap into their full potential so they can not only continue achieve success, but also enjoy it. Through a unique combination of psychology, neuroscience and spirituality she supports, guides and educates individuals, teams and corporations.
Work with Masha: Individually or in teams, reach out to Masha on Instagram!
Connect with MashaIG @ MashaKayWebsiteTikTok @coachmashakay
 
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IG @ ChrissyMellinger

#13 - Real Talk: A Soulpreneur’s Journey with Natasha Rankin

Do you feel like you are constantly striving, but not getting anywhere in your soulpreneur journey?
 
Guest expert Natasha Rankin, Founder & CEO of The Sensitive Business Academy, joins us today to share her journey from corporate to commercial real estate to soul-led coaching.
Listen to this conversation to hear a real talk between soulpreneurs to know you aren't alone in this crazy entrepreneur, inner healing, un-conditioning personal development world.
 
In today's episode, Natasha shares with us:
The importance of creating wealth
3 important lessons of principle-based strategy for business
Unwavering belief in yourself
Frictionless channels
Live your life
Practical tools on creating awareness and living without judgement as a soul-led entrepreneur
What it really looks like to be a soul-led entrepreneur!
 
Connect with Natasha:
IG @thenatasharankin
Learn more about The Sensitive Business Academy
Free training on Introvert Friendly Business Models + Feminine Flow
Natasha Rankin is a Business Mentor, investor, wife, mama, and yogi. She’s the founder & CEO of The Sensitive Business Academy that helps highly-sensitive coaches get to $10k/months by turning their expertise into a premium group program that scales without more of their time & energy.   Natasha combines intuitive marketing & sales strategy with deeper mindset and healing work in all of her programs to create the greatest transformation for her clients.
 
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#12 - Ditch the overwhelm cycle

I see you there, feeling overwhelmed at all the things you want to do, create, and share.
I get it! I've been there!
 
As a solopreneur with big dreams and an even bigger impact to make, it can feel constantly overwhelming. All the content you want to share, the amazing offers you have to help people, and all the backend/admin-y stuff that needs doing...
 
It's a lot.
 
In this episode, I share with you 3 big lessons:
This overwhelm and frustration is never a sign of your "not enoughness" (Hint: Because you are exactly right as you are!)
How to break the cycle in 4 steps
How to use this feeling as a compass to when you may be overly attached to your business and need to practice some serious detachment
Neuroscience Article Link referenced in show: https://neurosciencenews.com/hand-writing-brain-activity-18069/
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#11 - You are worthy of investment.

When's the last time you invested in yourself?
 
But first, do you know that investing isn't just about money?
 
Nope! While most of the world will talk about investment being financial, it's actually a broader term to indicate your time, money, and energy. The three most important, and perishable, things you have!
 
In this episode, I discuss the fears holding you back from investing in yourself and how allowing those fears to be the loudest voices actually perpetuates the cycle of where you're at, and where you're unfulfilled.
 
Then, I leave you with prompts to think through or journal through to discover how your unique fears are holding you back and how to release yourself from them.
 
If you're looking to step into your authentic self, find your unique voice, and show up confidently in your business, check out my upcoming 3 month intimate group experience. VISIBLE, a mini mind for changemakers ready to step into their power and play ALL OUT, has a few spots left! Apply today! (Applying does not guarantee you a spot nor does it lock you in.)
 
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#10 -FTD: It’s time to build that MF empire.

It's time.
 
I sit here, seething with anger and trying to wrap my head around what to do. Then it hits me...keep building my business, but now it's not a business.
 
It's an empire.
 
It's an empire with sway that cannot be ignored, that cannot be silenced, that cannot be bound.
It's time. Who's in for the FTD Superpac?
 
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#9 -Ethical Conversion Copywriting - Your best salesperson!

Copywriting...ooo you can feel the dread when you say it, can't you?!
 
As a business owner, I know I need to be clear about who I help and how, but how do you do that in a way that feels authentic AND truly speaks to your ideal client?
 
In this episode, guest expert Megan Smyth (pronounced "Smythe") shares tips on re-framing your sales mindset, empathy-driven marketing and how to sell without being sleazy!
 
For example, did you know great copy will not only attract but will also repel?! That's right! You want your copy to repel the wrong people so you don't have to stress and worry about it!
 
In this episode, you'll learn more about:
selling from a place of service
re-framing your mindset from lack and fear to abundance and confidence
how to DIY your copy (and why a professional copywriter supports this!)
why your authentic, unique voice is needed!
 
Guest Expert Megan Smyth:, CEO of Megan Smyth Creative, is a sales copywriter and consultant for female coaches. She specializes in research-based copywriting with a splash of personality, sass, and storytelling. 
 
Connect with Megan: Website:
Website: megansmyth.comInstagram: https://instagram.com/copybymeg
Get your free Market Research Cheat sheet here! (Believe me, you want this!)http://megansmyth.com/market-research
If you're ready for a professional copywriter and want to have fun doing it, be sure to check out Megan's Copy Party!
The Copy Party is a fun-filled VIP Week to get your launch copy written, revised, and out the door in 5 days or less. 
Aside from the copy itself, each Party includes a Message Map of your offer, a VIP Testimonial Kit, and hands-on support before, during, and after your launch (plus a few surprise bonuses...). Full details here: http://megansmyth.com/copy-party
 
Run, don't walk, to connect with this amazing human and business owner!
 
 
 
If you're looking to step into your authentic self, find your unique voice, and show up confidently in your business, check out my upcoming 3 month intimate group experience. VISIBLE, a mini mind for changemakers ready to step into their power and play ALL OUT, has a few spots left! Apply today! (Applying does not guarantee you a spot nor does it lock you in.)

#8 - Lose the fear, Gain all the Confidence

Franklin D. Roosevelt once said, “the only thing to fear is fear itself” and this statement couldn’t be more accurate. I’d sure be scared shitless of something that can negatively impact my entire being. If you think about it, fear is the catalyst for 99.9% of our stagnant moments in our personal lives and in business.
Don’t believe me? Let’s take a moment to ponder how fear presents itself: Have you ever felt anxious about a first date? Have you ever practiced what you’re going to say a million times in the mirror before a big meeting? Have you ever pushed back the launch of your business?
Sure, you can justify all of these scenarios by simply saying you just want to be prepared, but why is there this never-ending urge for preparedness? Could it be you are afraid of how others will perceive you, your business or whatever it is you’re passionate about? Hmmm…what’s a synonym for afraid? You got it! Look who’s smarter than a 5th grader, you brainiac, you!
 
Ok, so now that we got that out of the way, I guess you’re wondering how to get rid of, or at least suppress, our fears so we can show up in our business. In this week’s episode, we’ll discuss how building confidence can help in that area. Here’s an overview:
There are 3 types of fear in business: fear of failure, fear of rejection and fear of success. We’ll define each type of fear and discuss ways to tackle them.
Confidence comes from within, not the validation of others. Validate yourself.
A part of building confidence is learning to use your voice in everything you do. Keep the reposts to a minimum and let your target audience hear YOU.
One or two convoluted metaphors, but you love it! Why else would you still be here? (You'll have to listen to the episode to hear them!)
 I’m super excited about VISIBLE: A Mini-Mind, which is my 3-month program starting July 17th, tackling confidence in business. We will be digging deep and getting to the nitty-gritty of our fears so that we can excel in business. Because fear and lack of confidence is such a vulnerable topic and because I really want you all to DO THE WORK, this program will be open to just 6 participants. This is to ensure a safe and intimate space. If you are interested, please fill out a quick application here or send me a DM on IG for more information.
 
As always, thank you so much for tuning in!
 
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#7 - Content Strategy Made Easy

Content strategy…ahhhhh, welcome to running a business in 2022. You’ve heard of the term, but what does it all really mean? Content strategy is a plan in which you use content (written, audio and/or visual) to achieve your business goals. Honestly, this isn’t really anything those guys (and gal) from Mad Men haven’t already done. Content strategy is what millennials and gen z call marketing. It is an elevated form of traditional marketing because we have so many ways to share our ideas and so many platforms to share them on.
Content strategy sounds easy enough, but you’re probably wondering how to implement it. In this week’s episode, I discuss how to work smarter and not harder by going back to the basics and being more intentional about what content you put out.
Here’s an overview:
Quality over quantity is the way to go to work more effectively and avoid social media burnout.
If you do encounter social media burnout, don’t be afraid to take a break. Remember, your content will always reflect your state of mind.
Be strategic about what platforms you use and how many of them you use.
Avoid worrying about overselling yourself by adding variety to your content.
Build relationships with your target audience by offering glimpses into your life outside of business.
Find your voice! With all the different flavors of content already out there, it can be easy to find inspiration and mimic what another content creator is doing. Remember that your target audience wants to get to know you so whatever you do, just be authentically you.
 
If you're looking to up your marketing game, book a VIP Day to pick my brain and jump start your success!
 
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#6 - Do you have an actual marketing strategy?

Marketing and strategy are two words thrown around in the online entrepreneur space, but ya know what? I don't think a lot of people actually know what they mean!
 
In the first of three episodes, I'm digging into the five pillars of marketing so that you can truly understand what's needed to build a successful soul led, service based business.
 
Tune in to learn the basics of what marketing is (and what it isn't) and the nitty gritty details of the first two pillars of marketing; visibility and engagement!
 
If you're thinking of starting a business or want guidance narrowing your niche, check out this free training: Find Your Perfect Biz Intersection (Niche)
 
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